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Slick Salve

Topicals recently had a successful launch of their Slick Salve Mint Lip Balm, so I decided to create a 3D animation. The goal of the project was to showcase the product in a unique, eye-catching way that allows the product to be seen from all angles. The animation was created using Cinema 4D with the Octane render engine along with After Effects for post-production.

Nightmare on 38th StNightmare on 38th St Fisheye
Nightmare on 38th St Type

Initial promotion

For my initial promotion, I recreated my designs in Cinema 4D to showcase the reversibility of the designs in a unique & engaging way. This video garnered more than double the views of my previous videos, allowing for a larger audience to see my product before launching.

Mohair Panda

For this colorway's campaign, I wanted to use photography to simultaneously showcase both sides of the beanie in a creative way. The final concept I landed on was using a mirror to capture a model's reflection with blue skies surrounding her, and then using Photoshop to show the reversed colorway. After landing on a final composition, I made a static advertisement for the release.

Along with the advertisement, I directed product shots to showcase the beanie in more variations. Firstly, I directed shots on both genders with both sides visible to ensure the audience knew that the product was unisex. Secondly, I took standalone shots of the product on concrete to evoke the urban aesthetic that I was promoting. And finally, I took more standalone product shots with a pure white background that would be used for website purposes only.

Kill Bill

Rather than photography, this colorway's campaign was focused on 3D imagery. I wanted to catch my audience's eye immediately with bold, vibrant colors, and hive-mind-styled compositions.

Cotton candy x khaki grove

With this colorway's campaign, I introduced a video promotion and a cartoon-styled 3D advertisement. Also showcased here is the tech pack that I used with my manufacturer and the website's home page for this release.

Gasolina
Won't Back Down
Toretto
Angel Pt 2

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